Stuck in a rut, I had been living a real-life Groundhog Day. Despite our best efforts, our break-fix business was stuck at the $2 million in revenue barrier year after year after year. Fortunately, my wife and business partner convinced me to attend Robin Robins’ IT Marketing Roadshow.
While there, I saw and heard so many MSP success stories that I wanted to be a part of the action. I immediately signed up for Technology Marketing Toolkit’s Rapid Implementation Workshop to hopefully transform Impress Computers from a ‘stuck’ break-fix business to a growth-minded MSP.
We threw everything we had into it. Then we armed ourselves with all the marketing tools, resources and knowledge to transform our business. Everything we did must have worked because we got our FIRST MSP client from Robin’s campaign! Suddenly we realized, hey, this crazy redhead may actually know something we don’t!
All in all, we have improved our security stack and our reporting and radically changed our marketing. Two years ago we broke through the $2 million barrier and jumped up to $2,393,000. Last year, we doubled our MRR, doubled our contracted customers and increased revenue by $1,124,000 to be at $3.5 million!